Bildmarke
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The tiantie logo has the appearance of the letter „T“ in negative form as a distinctive figurative mark with a high recognition value.
The arrangement of the bars visualizes sound reduction as well as dynamics, speed and flexibility. The vertical orientation is trend-setting and forwardlooking.
The separation of the beams creates a visual reference to tracks and damping. Thanks to its symmetry and angular endings, the figurative mark expresses stability.